Administrators of gaming Telegram channels are developing independent web platforms to diversify revenue streams. This trend emerges as concerns regarding potential internet restrictions in Russia impact advertising stability within the messenger ecosystem.
Stability of Telegram Advertising
Rumors suggest that external internet blocks in Russia could severely impact Telegram advertising revenue. However, industry observers note that Telegram remains the primary media resource for the gaming community. Even in a scenario involving restricted access, the platform retains value due to its user base residing abroad and the lack of a direct competitor for gaming news.
Advertisers continue to require channels to allocate their budgets, ensuring that demand for placement persists.
Diversification Through Web Projects
To mitigate dependency on a single messenger platform, channel owners are increasingly launching dedicated websites. This shift is largely driven by advancements in artificial intelligence tools such as Cursor and Claude Code. These technologies allow individual creators to build complex web projects in a matter of hours, a task that previously required full-time developers and significant budgets.
Several prominent examples illustrate this diversification strategy. The Vloodya Vredny Bukmeker project now operates a site featuring analytics for CUPIS bookmakers, while iGaming CPO provides a rating platform for gaming licenses and bonuses. Additionally, Kolya Diveroles has established independent web media, and Max Afanasyev (rite bet) offers sports prediction services online.