BetConstruct AI will present its AI-first product portfolio at iGB L!VE London 2026, as CEO Lena Yasir explained in an interview with Focus Gaming News. The showcase includes six new tools designed to address player retention and risk management for gambling operators.
AI Suite and Automated Player Management
The exhibition centers on the BetConstruct AI Suite, which replaces fixed configurations with adaptive player experiences. Betting Mate AI functions as a conversational sportsbook assistant, generating tailored wager recommendations and goal-based accumulators while allowing natural-language statistical queries. CRM AI identifies potential player churn fourteen days ahead of time and triggers automated engagement sequences across more than three hundred behavioral parameters. Umbrella AI consolidates risk assessment, anti-money laundering checks, and responsible gambling protocols for both sportsbook and casino segments, delivering real-time automated decisions.Prediction Markets and Long-Term Retention
Additional offerings include the AI Game Recommendation System for targeted content delivery and BetChain AI, a front-end platform combining engagement features with cryptocurrency integration. The company also introduced Eventbook, a dedicated prediction market module that enables binary wagering on external events such as political elections and television program outcomes. This segment operates through a partnership with ADI Predictstreet, recognized as FIFA’s Official Prediction Market Partner. Co-founder Vigen Badalyan noted that the alliance expands the platform’s technical scope by merging ADI’s prediction infrastructure with licensed match streaming capabilities.The product lineup addresses industry shifts toward automated decision-making and cross-channel player interaction. Operators face the task of converting temporary spikes in activity, such as those driven by the FIFA World Cup, into sustained engagement. The presented tools aim to provide continuous personalization and risk monitoring to support long-term retention strategies.