1xBet has named former UFC champion Conor McGregor as its new global ambassador. The partnership was announced on July 3, 2026, ahead of McGregor’s scheduled return to the octagon in Las Vegas this month.
The agreement aligns with UFC 329, where McGregor will face Max Holloway. According to 1xBet, the collaboration aims to expand the brand’s international reach and connect with a broader audience.
Partnership Scope and Affiliate Opportunities
The operator noted that the deal provides 1xPartners affiliates with tools to increase sports-related traffic and utilize promotional materials tied to major UFC events.
The bout marks the fighters’ second encounter, following their initial match in 2013.